Give a crap

There are a few reasons why I buy all our loo roll from Who Gives a Crap:

They give money to charity and care about the environment
I don’t have to worry about running out of loo roll for the next year
The packaging is fun and the loo rolls look nice in our bathroom
I don’t have to lug packets of loo roll back from the supermarket (the shame! I’m a person that defecates!)
For savvy shoppers, the PPS (price per sheet) is competitive

Writing about toilet stuff is a copywriter’s dream (well, my dream). There’s a lot of mileage in poo banter and Who Gives a Crap manage to knock it out the park every time.

Take the delivery box that my loo roll arrived in today. Every single panel of the box contains glorious writing.

This box tells me that on top of being very funny, Who Gives a Crap give a crap about everything they do. Many craps.

It pays to get this stuff right. (Literally – this is the third box I’ve bought from Who Gives a Crap, on top of persuading some friends to sign up. That’s over £150 of loo roll.)

Sweating the details – like the ‘unimportant’ copy on a delivery box – could be the reason that people fall in love with your brand.

Don’t want to do it yourself? Hire a writer! (Hello.)