Stack Overflow

Developers around the world love Stack Overflow. With 50 million+ visitors a month, it’s the best place for technical folk to ask questions and get answers.

As part of its rebrand, Stack Overflow brought me in to rethink its tone of voice and rewrite the four product pages that generate revenue: advertising, enterprise, talent and teams.

This led to a significant increase in organic traffic thanks to a strategic use of SEO keywords, a 30% decrease in bounce rate on pages, and an increase in conversion rates on forms across all pages.

Read the pages

💻 stackoverflow.com/advertising (screenshot)
💻 stackoverflow.com/enterprise (screenshot)
💻 stackoverflow.com/talent (screenshot)
💻 stackoverflow.com/teams (screenshot)

What they said

‘Luke was able to quickly get himself up to speed on all the ins and outs of what we needed. He was masterful at inspiring and managing all the stakeholders and made himself available for last minute catch-ups and opinions when it came to the design process. We're all looking forward to the next time we can work with him!’

— David Longworth, Brand Design Lead