Professional word writing



I'm a freelance senior copywriter and I write words for lots of different people. Like advertising agencies, brands, charities, startups, and anyone else who needs a hand.

I'm happy writing pretty much anything: web copy, emails, social posts, blogs, presentations, app copy, scripts, tone of voice guides. I also run copywriting workshops. Most recently, for Christian Aid Collective, Frontline Network, International Justice Mission and Street Child.

Take a peek at my portfolio to see some words. And send me an email if you'd like to talk about working together.

P.S. I much prefer working at dog-friendly offices so that I can bring Hyko with me. (He’s a terrible copywriter but he’s good company.)

Interviews, etc.

📝Writing about life as a freelance copywriter for Lecture in Progress
✉️ Guest-editing one of my favourite newsletters, Offscreen Dispatch
🎧 Chatting about Run for Your Life on Monocle’s magazine podcast, The Stack
🎧 Nerding out about podcasts on Episode Party

Things people say about me

‘Luke is a very versatile and capable writer – and a pleasure to work with, too. Always receptive to feedback and with a critical approach to his work, I’d recommend him to anyone looking for a writer who can combine an instinctive understanding of tone of voice, with a cheerful and always professional outlook.’
- David Cadji-Newby, Founder and Creative Director, Wonderbly

‘It was a joy working with Luke. He is first and foremost an excellent, sharp, brilliant writer, but he is also an open-minded, curious, culturally aware individual who brings a world of expertise and good vibes to any team he joins. A free thinker and a natural creative, one of the best!’
- Emma Lightfoot, Creative Director, R/GA

‘Luke's a pleasure to work with. He's taken to the Finimize style of speaking (conversational and jargon-free) like a duck to water and contributes helpful suggestions. He's got a strong command of language and acute attention to detail.’
- Carl Hazeley, VP Content, Finimize

‘Luke joined us at the early stages of Peppy. He helped us articulate our offering to different audiences, writing excellent copy for our website and pitch decks. His work was valuable in simplifying our messaging, making it both accessible and compelling. It was a big help in bringing Peppy to market.’
- Max Landry, Co-Founder, Peppy